In our ongoing quest to find new and improved ways to catch more bass fish, sometimes the answer is right before our very eyes. So often the most effective means of boating more fish is so simple, we simply overlook it. Chances are it is right in front of you, but you don’t see it. It’s like not being able to see the forest, for the trees, so to speak. What is it? The ole’ reliable Rat-L-Trap. That’s right, the simply looking, easy to use, noisy, baitfish imitating lure we all have in our tackle boxes that we’ve been using for years, a Rat-L-Trap. Rat-L-Traps are the number one selling bait in America.